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The problem / applications

At the moment, users have no good way to control the sharing of trustworthy personal data online. So you can’t easily:
  • prove to a new employer that you really have certain qualifications
  • prove to a new bank, when opening an account, that you are who you say you are
  • pick up a new prescription from whichever pharmacy you happen to be passing (rather than choosing a pharmacy when at your GP)
  • show your health records to a new doctor (or your dental records to a dentist . . .)
  • act on behalf of someone else online (akin to a power of attorney), or
  • pay face-to-face, and quote a loyalty card number, in a single easy action

and there are many similar applications.

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